About us
AL MINUTO®
Tasty, nutritious and ¡bien mexicanos!
At AL MINUTO®, we are a Mexican food company that has been providing you with natural, tasty, and functional foods for over 50 years. Our goal is to help improve your well-being by offering foods that have many benefits for you health.
Our team of farmers, growers, and food experts bring fresh flavors straight from the field to your table. Our products are packed with essential nutrients to keep you healthy, while preserving the authentic textures and flavors of traditional Mexican cuisine. Our pioneer brand, Frijol AL MINUTO®, which has become a go-to ingredient for expert chefs and everyday parents alike. Our beans are the perfect addition to any meal and taste just like homemade.
AL MINUTO® is a legacy of history, nutrition and tradition from the Mexican countryside for Mexico and the world.
MISSION
We provide an efficient food option to the community with a high added value in cost and service. We raise the nutritional level of our consumers through the highest quality food with the flavor of Mexican cuisine.
VISION
We consolidate ourselves as an innovative and profitable company with great growth within the national market, achieving strengthening in each of the stages of our business. We adapt our products to the new market needs and to the satisfaction of our customers.
VALORES
We live each day with our values at the heart of everything we do.
Our value chain
From field to the table
1
Sowing
It begins with the planting of beans and other crops in the green fields of western Mexico. The joint work of peasants and farmers is the historical basis of our food.
2
Harvesting
We select our beans with total adherence to quality standards. After the plant pods dry for around 80 to 100 days, our farmers hand-harvest them.
3
Producing
We receive the raw materials at our factory, where we determine the production of the foods: dehydrated beans or cooked beans, both elaborated by qualified artisan hands.
4
Packing
We pack our products in recyclable packaging with designs that communicate the attributes of the countryside and the strength of the farmers that make AL MINUTO® an authentic family.
5
Distributing
Thanks to the confidence of our alliances with distributors and marketplaces, it is possible to have our 100% Mexican products in different points of sale throughout the Mexican Republic.
6
Nurturing
Finally, we come to your dishes, in which you will enjoy the history, tradition and nutrition of our products, bringing "the best of the field to your table".
This is how you met us in the 80's
Food industry awards
Authentic flavor, a taste of Mexico
Our secret to making the highest quality food, is that we love what we do, from the cultivation of our seeds in the field to fulfill our purpose of contributing to your well-being and that of your family. These are some of the awards and achievements of our passionate work:
FLAVOR OF THE YEAR
It's one of the most important distinctions in the food industry. Frijol AL MINUTO® has the highest rating for taste, appearance, smell, texture and overall satisfaction, which has led us to be awarded by Global Quality on 3 occasions, the last one in 2019.
FREE OF WARNING LABELS
Our products do NOT have the Warning Labeling established by the Mexican Official Standard (NOM) 051, because they have a correct balance for daily consumption in sodium, natural fats and carbohydrates. That's why, enjoy them safely!
AUDITED PRODUCT
We agree on annual audits with our main business partners to ensure food safety processes. Accordingly, we operate under the International Hazard Analysis and Critical Control Points (HACCP) System to facilitate verifications and achieve their reliability.
Our history
50 years with you
Our history is linked to Grupo Maseca (GRUMA): a proudly Mexican company, leader in the production of corn flour and tortillas worldwide.
Convinced of the importance of offering more nutritious foods to Mexican society, in 1970 Maseca began marketing Frijol AL MINUTO® and immediately, Mexican families perceived it as an innovative option thanks to its practicality, naturalness, versatility and authentic taste from home.
In 2004, after decades of success, the product brand was transformed into an independent company under the name AL MINUTO® , led by a new board of directors whose track record, innovation and entrepreneurial vision, combined with their sensitive commitment to wellness, ensure the fulfillment of our purpose: to bring the nutrition of food "From field to your table".
Our story wouldn't be possible to tell without the invaluable work of farmers, day laborers, growers, collaborators and food professionals throughout the value chain, whom we recognize for their dedication, experience and passion to minute.